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Those numbers I toss at you every Thursday? Goose Lost's by a good 20 percent. So says Variety, which deems the ABC serial the biggest beneficiary of time-shifted viewing. The Nielsen numbers sent out each day only account for DVR playback by 3 am the next morning, but a "live plus seven-day" report includes those who don't cue up Lost until over the weekend. The latter tally bumps Lost's demos by 24 percent — the greatest leap for any show — and its total viewership by two million, to 13.8 mil. Advertisers, though, don't heed "plus seven" much, since that viewer tends to fast-forward through commercials.In 18-49 demo inflation, Lost is followed by Heroes and The Office (18 percent), and 24 and (wha?) One Tree Hill (17 percent).
Those numbers I toss at you every Thursday? Goose
Lost's by a good 20 percent. So says
Variety, which deems the ABC serial the biggest beneficiary of time-shifted viewing. The Nielsen numbers sent out each day only account for DVR playback by
3 am the next morning, but a "live plus seven-day" report includes those who don't cue up
Lost until over the weekend. The latter tally bumps
Lost's demos by 24 percent - the greatest leap for any show - and its total viewership by two million, to 13.8 mil. Advertisers, though, don't heed "plus seven" much, since that viewer tends to fast-forward through commercials.
In 18-49 demo inflation,
Lost is followed by
Heroes and
The Office (18 percent), and
24 and (wha?)
One Tree Hill (17 percent).