Those numbers I toss at you every Thursday? Goose Lost's by a good 20 percent. So says Variety, which deems the ABC serial the biggest beneficiary of time-shifted viewing. The Nielsen numbers sent out each day only account for DVR playback by 3 am the next morning, but a "live plus seven-day" report includes those who don't cue up Lost until over the weekend. The latter tally bumps Lost's demos by 24 percent - the greatest leap for any show - and its total viewership by two million, to 13.8 mil. Advertisers, though, don't heed "plus seven" much, since that viewer tends to fast-forward through commercials.

In 18-49 demo inflation, Lost is followed by Heroes and The Office (18 percent), and 24 and (wha?) One Tree Hill (17 percent).