Amidst the kissing Snickers guys and flirty checkout gals, perhaps Super Bowl XLI's most unexpected commercial ( video link) featured Indianopolis native David Letterman cuddled in front of a TV with Chicago resident Oprah Winfrey, who famously went 16 years between visits to the late-night icon's show. Letterman's winning line: "You want the Bears, and I want the Colts, but we both win because we're in love." But how did the ad sneak onto the airwaves with zero hooplah? According to CBS, the one-time-only spot was taped in secret on Jan. 24, at Late Show's Ed Sullivan Theater, perhaps proving to fast-food-industry-infuriating K-Fed that sometimes less is more. - MWM