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How CBS Kept Dave 'n' Oprah's "Super" Love Secret
Amidst the kissing Snickers guys and flirty checkout gals, perhaps Super Bowl XLI's most unexpected commercial (video link) featured Indianopolis native David Letterman cuddled in front of a TV with Chicago resident Oprah Winfrey, who famously went 16 years between visits to the late-night icon's show. Letterman's winning line: "You want the Bears, and I want the Colts, but we both win because we're in love." But how did the ad sneak onto the airwaves with zero hooplah? According to CBS, the one-time-only spot was taped in secret on Jan. 24, at Late Show's Ed Sullivan Theater, perhaps proving to fast-food-industry-infuriating K-Fed that sometimes less is more. — MWM
Amidst the kissing Snickers guys and flirty checkout gals, perhaps Super Bowl XLI's most unexpected commercial ( video link) featured Indianopolis native David Letterman cuddled in front of a TV with Chicago resident Oprah Winfrey, who famously went 16 years between visits to the late-night icon's show. Letterman's winning line: "You want the Bears, and I want the Colts, but we both win because we're in love." But how did the ad sneak onto the airwaves with zero hooplah? According to CBS, the one-time-only spot was taped in secret on Jan. 24, at Late Show's Ed Sullivan Theater, perhaps proving to fast-food-industry-infuriating K-Fed that sometimes less is more. - MWM