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The 25 Greatest Super Bowl Commercials Ever

Plus the worst

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Liam Mathews

The football game at the center of Super Bowl weekend is only the second-most important contest happening on any given Sunday in February (this year, specifically Feb. 2). The real competition is between advertisers looking to launch a commercial that will resonate with audiences for years to come.

This year, 30 seconds of Super Bowl airtime will cost around $5 million. The opportunity to put your product into the minds of hundreds of millions of people? Priceless. That's why the most memorable commercials almost always come from the Super Bowl.

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Below are 25 ads that succeeded in capturing the hearts and minds of big game viewers through wit and creativity, plus one that didn't.