Giving a project your blood, sweat and tears used to be just a saying, but Saw's Tobin Bell has taken it to a new level. The veteran actor who plays John Kramer/"Jigsaw" in the fright franchise had his own blood drawn so that it could be mixed with the ink used to print the promo posters for Saw III, hitting theaters Oct. 27. "I asked [the printer] what we could do to get the deepest blood red... would it be possible to use real blood," Lions Gate marketing exec Tim Palen tells Variety. "He said, 'We could try, but are you serious?' I said I was dead serious." As with past installments, Lions Gate will hold blood drives in conjunction with III's premiere.
(Disclosure: TV Guide is owned by CBS Interactive, a division of ViacomCBS.)