It's a toss up whether you loved Netflix's latest thriller Bird Box, but the internet can admit that the memes the movie inspired were spot on. Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.
Bird Box works a lot like the 2018 horror film A Quiet Place, except now it stars Sandra Bullock and the characters can't open their eyes without facing with their worst fear instead of being unable to make noise. Throughout the film, Bullock and tries to lead herself and two children to safety while staying blindfolded to avoid seeing the demons that work a lot like boggarts from Harry Potter.
The new fad is to try and attempt various tasks while blindfolded. The risk of being hospitalized varies depending on the task chosen for the meme, but naturally the more dangerous things get more views. So, you know, things escalate quickly. Check out these Irish radio DJ who let his blindfolded co-host shave his head.
While some of the videos being posted are absolutely hilarious, Netflix is already begging people to be careful before someone gets very seriously hurt.
"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes," the network tweeted on Wednesday.
Obviously, no one wants to be associated with a person who accidentally gets hit with a car or chops off a finger for an internet challenge, so we get it. On the other hand, this time last year the kids were swallowing Tide pods because of an internet dare so this feels marginally safer. Things are improving. Right?
Bird Box is now streaming on Netflix.