Brendan Synnott Brendan Synnott

Survivor's Brendan Synnott is a multimillionaire businessman, but he's not above a lowly feud, especially one with a marketing tie-in. His rival in the hopefully good-natured spat is Benjamin "Coach" Wade, who survived Thursday's Tribal Council when Brendan's campaign against him collapsed. Brendan now considers Coach out of touch with reality, perhaps because of a story he told on the show about being kidnapped by near-cannibals. Brendan, 30, who co-founded the Bear Naked natural foods company with a $7,000 investment and sold it as part of a $122 million deal with Kellogg, talked to us about surviving in business, and whether he believes any of Coach's crazy stories. You seemed pretty shocked to be voted off. You even had the immunity idol and didn't use it. Were you that confident?
Brendan: I don't know if I was so confident; I just so didn't know what was going on. You never expected Coach to stick around, did you?
Brendan: As [the] Timbira [tribe], we continued to win immunity challenges. Coach wasn't a big part of that, but he just kind of went along, so we didn't have the opportunity to get rid of him. And I think everybody saw how weak he was in immunity challenges and reward challenges and realized he's not that big of a threat after all. He tries to make himself look like one. By talking a lot. Do you think he's really crazy, or lying about being kidnapped by Amazonian Indians, and them supposedly talking about whether they wanted to eat his buttocks?  
Brendan: I think that Coach is actually a really smart guy and a voracious reader and reads a lot of fantasy books and I think he has gotten lost in the difference in what he reads as fiction and his own reality. A lot of his stories kind of sound like Lord of the Flies. ... It's not like he's lying to be malicious; he believes it. That kind of just makes it amusing. ... I don't know if he's mentally unstable, but I wouldn't say that he's grounded in reality. You turned a $7,000 investment into a multimillion-dollar payout for your company. Do you have any advice for small business people in this economy?
Brendan: I'm starting another business myself. I kind of look at it as an opportunity because there's a lot of great people that don't have jobs. You can buy assets for very cheap. If you have a great product, it's kind of a great time to go build it. And so I'm going into the burrito business. The company's called evol-burritos and if you go to, we're giving away 50,000 free burritos to everybody that signs up — and the offer is good either until the show ends or Coach gets kicked off. You're really not a Coach fan.
Brendan: I actually quite enjoy Coach, but I just enjoy continuing the mockery which is known as Coach.

Who would you have voted off? Brendan or Coach?