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THE FIRST STEP...

His name is David Hasselhoff, and he's got a drinking problem. The former Baywatch mogul has checked himself into the Betty Ford Center for treatment of alcoholism. "He realized his social drinking had increased more than he was comfortable with and he decided to do something about it," said publicist Richard Hoffman. Hasselhoff — who turns 50 next week — entered the facility on June 26.

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His name is David Hasselhoff, and he's got a drinking problem. The former Baywatch mogul has checked himself into the Betty Ford Center for treatment of alcoholism. "He realized his social drinking had increased more than he was comfortable with and he decided to do something about it," said publicist Richard Hoffman. Hasselhoff — who turns 50 next week — entered the facility on June 26.