Question: Who is the voice that says, "Beef — it's what's for dinner" in the beef commercials? — Catherine N., Traveler Rest, S.C.
Televisionary: That's Sam Elliott featured in the ads put together by the Cattlemen's Beef Board, Catherine. The actor, most recently seen on the big screen in The Hulk, is the latest in a line of celebs who've lent their voices to beef campaigns. Past voices include those of Robert Mitchum, James Garner and Cybill Shepherd.