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Fringe Benefit: Fox Gets Big Bucks for Reduced-ad Shows
Fox is collecting 30 to 40 percent higher ad rates for commercials airing during Fringe (premiering Sept. 9) and Dollhouse (coming in January), the two series it has earmarked as "Remote-Free TV" and as such will feature only half the typical hourly volume of commercials and promos. All told, Fox — this past season's No. 1 network in total viewers — has sold 70 percent of its upfront prime-time inventory and could be sold out by week's end, says Media Week.Though many media execs have praised the Remote-Free TV plan and the move to reduce clutter during the entire first seasons of these two buzzworthy series, Fox actually fell a bit shy of its anticipated higher ask for the scarce spots. — Matt MitovichRelated:• Fox's Fringe, Dollhouse to Run with Half the AdsReview our COMPLETE FALL TV GRID | Read FALL TV HEADLINES
Fox is reaping 30 to 40 percent higher ad rates for commercials airing during
Fringe (premiering Sept. 9) and
Dollhouse (coming in January), the two series it has earmarked as "Remote-Free TV" and as such will feature only half the typical hourly volume of commercials and promos. All told, Fox - this past season's No. 1 network in total viewers - has sold 70 percent of its upfront prime-time inventory and could be sold out by week's end, says
Media Week.
Though many media execs have praised the Remote-Free TV plan and the move to reduce clutter during the entire first seasons of these two buzzworthy series, Fox actually fell a bit shy of its anticipated higher ask for the scarce spots. -
Matt Mitovich