Secrets! Lies! More secrets! Lori Loughlin as a "contemporary mom"! Jessica Walter as "not your typical grandma"! But most importantly (and I have to say, this was my secret wish), they've kept the theme song. Thus far. (Kinda like how Lori is holding onto the dream that the adults' stories will get as much play as the teens'.)

The CW's first promo for 90210 is out, and if you have 2-1/2 minutes to kill, it's all yours.

PS. Promo was shot before Rob Estes got cast.

What's your take? Becoming Must-Sample TV? Or coming off as a blatant "Beverly Hills Gossip Girl"? - MWM