The beauty of San Diego Comic-Con is that no presentation is really about one thing. That's why, despite the seemingly narrow focus of Marvel and Netflix's joint panel Thursday promoting their third original series collaboration, Luke Cage, it wasn't too much of a surprise that the production studios used their time to also announce a third season of Daredevil.
In fact, Marvel's Chief Creative Officer Joe Quesada had teased that something would be coming during the panel earlier in the day, when he tweeted:
Holy $&@%! Has anyone seen Jeph Loeb? I have to tell him something incredibly important before the Netflix panel today @ 5:45 in Ballroom 20— JoeQuesada (@JoeQuesada) July 21, 2016
Jeph Loeb, if you don't know, is the head of Marvel TV, and is often prone to pulling stunts during his panels: from showing off Agent Carter at a New York Comic-Con panel for the first time, despite the show only having filmed for a week; to revealing Agent Phil Coulson (Clark Gregg) would be coming back to life for Agents of S.H.I.E.L.D. after "dying" in the Avengers movie.
Early in the Luke Cage panel, Quesada showed up on stage while the cast of the show was entering, only to leave the podium for the duration of the panel. He returned, however, at the end to reveal that Daredevil had officially been picked up for a third season by Netflix and Marvel.
The panel also revealed first teasers for Luke Cage, as well as the Finn Jones starring Iron Fist, and a short teaser for the Avengers style hero mash-up Defenders.