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CHARITY BEGINS IN HOLLYWOOD
Fox Searchlight announced yesterday that it would donate 10 percent of the box-office dough from Roll Bounce's opening weekend to Operation USA for Hurricane Katrina. The company has also teamed up with DIRECTV to broadcast the feature in more than 80 Gulf Coast shelters on Thursday, the day before it hits theaters. A nice move or just a shrewd one? For once, I'm going with nice.
Fox Searchlight announced yesterday that it would donate 10 percent of the box-office dough from Roll Bounce's opening weekend to Operation USA for Hurricane Katrina. The company has also teamed up with DIRECTV to broadcast the feature in more than 80 Gulf Coast shelters on Thursday, the day before it hits theaters. A nice move or just a shrewd one? For once, I'm going with nice.