The Super Bowl is the biggest day for advertising of the year. This year, a 30-second spot cost $5 million. Who got the most bang for their buck? These are our picks for the best commercials of Super Bowl 50. (You may notice a distinct lack of PuppyMonkeyBaby. That's because PuppyMonkeyBaby is terrible.) Tell us your favorites in the comments!
Xifaxan - "Super Bowl Ad"
Okay. This is an ad for an Irritable Bowel Syndrome medication starring an anthropomorphic ball of intestines. With diarrhea. It's holding its butt, but logically the intestines' mouth would be the anus. To sum up, there was a jiggly claymation ball of intestines that vomits diarrhea on your TV during the Super Bowl. What a time to be alive.
Batman v Superman: Dawn of Justice/Turkish Airlines - "Fly to Gotham City with Turkish Airlines!"
Some clever cross-promotion here: it's an ad for Turkish Airlines, a real airline, promoting its flights to Gotham City, the fictional home of Batman. Ben Affleck as Bruce Wayne shows up.
It was immediately followed by a sister ad promoting Turkish Airlines' flights to Metropoils, with Jesse Eisenberg as Lex Luthor.
Beyoncé - "The Formation World Tour"
Moments after she flashed Black Power images during the Super Bowl halftime show, Beyoncé announced a world tour with this artsy spot. Beyoncé's the real Super Bowl MVP.
Jeep - "4x4ever"
The song created for this commercial is by somebody named Morgan Dorr, and it kind of sounds like a mashup of Coldplay and Citizen Cope. It's much catchier than you'd expect a song in a Jeep commercial to be.
NO MORE - "Text Talk"
NFL-backed anti-domestic violence group No More may be a sham, but this PSA is still a simple, powerful splash of cold water reminding us to be alert to warning signs of abuse we may overlook.
Amazon Echo - "Baldwin Bowl"
Missy Elliot, who stole last year's Super Bowl halftime show (along with Left Shark), unveiled a new single in this Amazon Echo commercial. Also, who knew she was so tiny? Was that a special effect? Alec Baldwin and Dan Marino got in some solid digs at each other, as well.
T-Mobile - "Drop the Balls"
In T-Mobile's other strong ad, Steve Harvey hilariously sends up his Miss Universe fiasco. This was some very fast turnaround for a Super Bowl commercial, since the flub only happened in December.
Audi - "Commander"
Audi hits all the right notes in this heart-tugging, beautifully lit spot about a retired astronaut and his son soundtracked by the recently departed David Bowie's "Starman"
Kia - "Walken Closet"
Christopher Walken can make socks seem weird and threatening, especially when he materializes in your closet and talks in his signature punctuation-removing cadence. He says the Kia Optima is "like the world's most exciting pair of socks" in sedan form.
PayPal - "There's A New Money In Town"
It's odd to think of PayPal as an old company, but there are challengers to its person-to-person payment supremacy. So they're giving themselves a hip millenial rebrand. Pretty wild stuff.
Snickers - "Marilyn"
Snickers took their "you're not you when you're hungry campaign" up another level with Willem Defoe as Marilyn Monroe.
Heinz - "Wiener Stampede"
A stampede of wiener dogs dressed as hot dogs soundtracked by Harry Nilsson's version of "Without You," one of the saddest songs of all time.
Pokemon - "Pokemon 20"
In honor of its 20th anniversary, Pokemon made a Nike commercial.
Budweiser - "#GiveADamn"
Helen Mirren calls drunk drivers a "short-sighted, utterly useless, oxygen-wasting, human form of pollution" in this Budweiser spot that's funny, but not really a joke.
Shock Top - "Unfiltered Talk"
Comedian T.J. Miller and the Shock Top logo roast each other like they're in a Judd Apatow movie. After PuppyMonkeyBaby, this is the purest example of this year's trend in Super Bowl commercials toward random zaniness.
Skittles - "The Portrait"
Skittles has been in the random zaniness game since before Shock Top was just a gleam in the Anheuser-Busch Corporation's eye.
LG - "Man From the Future"
LG hired Ridley Scott, the director behind Apple's "1984" commercial, widely considered the greatest commercial of all time, to try to re-create that magic for its OLED TV, this time with help from Liam Neeson.
Squarespace - "Real Talk With Key & Peele"
Website building platform Squarespace has emerged as a major Super Bowl commercial player to watch since 2014, and this year they've enlisted Key & Peele for their spot. The comedy duo will also be giving live commentary during the game.
NFL - "Super Bowl Babies"
The NFL celebrates babies born nine months after their hometown team won the Super Bowl by forming a choir to sing Seal's "Kiss From a Rose"