This Spanish romantic comedy follows the exploits of Yoshio, a Japanese tourist who becomes fixated on Rita, his flight attendant. They are toting identical bags and sure enough, their luggage gets mixed up at the airport. Yoshio discovers this, but as he tries to return the bags is hit by a car and loses his memory. All he can remember is Rita's name. So begins his rehabilitation. Coincidentally, he is nursed to health by Rita's mother. The many amusing mishaps on his long road to recovery