By day, Jon Cory makes his living as a carpenter, but it's the art he does in his off-hours that is his real passion. Cory is a body artist whose performances aggressively confront conventional attitudes about gender and sexuality; Cory will spend hours transforming himself into a gender-blurring character for a performance that sometimes lasts for only a few minutes, carefully creating a character that's at once a reflection of his own identity and something separate. As Cory puts it, "I don't feel that I have a name anymore. I feel like Jon Cory is the woodworking character, Rose Wood is the gender-terrorist character, and Rose Cory is the person. It gets a little confusing." The confusion is heightened when Cory gets breast implants to enhance his performances, making him even more of an outsider in a culture that draws firm lines between male and female. Filmmaker Eva Kupper presents an intimate portrait of Jon Cory and his art and experiments in gender confrontation in the documentary What's In A Name, which received its North American premiere at the 2010 Hot Docs International Documentary Film Festival.