NBC's The Voice Reveals Its Twist For Fall --- And It's A "Knockout"
NBC's The Voice is probably best known for its blind auditions — and, of course, its big, red spinning chairs, which helped turn the singing competition into a ratings phenomenon. But NBC also realized last year that once the chairs stop spinning, viewer interest in The Voice starts to dip. Meeting with reporters Sunday evening at his lavish beachside home, executive producer Mark Burnett (sitting next to coaches Christina Aguilera, Adam Levine, Blake Shelton and Cee-Lo Green) revealed a new twist that he believes will carry the drama of The Voice's blind auditions into its battle rounds.
