Say, you want a Revolution? NBC is looking to power up some interest in its new J.J. Abrams/Eric Kripke drama, which it has been heavily promoting during the Olympics. Later tonight the network will launch a contest for viewers to score a screening of the new series (which stars Giancarlo Esposito and Billy Burke) in their hometown.
The Revolution "Powered by the People" campaign launches tonight immediately after NBC airs a two minute and 40-second preview of the show during the Olympics. (The clip is currently set to run sometime between 10:45/9:45c and 11:15/10:15c prior to the Women's Gymnastics Uneven Bars competition.)
After the Revolution preview, NBC will launch the campaign at http://tinyurl.com/NBCRevolution, where viewers will be asked to vote for their hometowns to land one of 10 screenings. The Facebook page will include a blacked-out map of the United States; but as votes come in, cities with the most votes will illuminate brighter and brighter. Voting will take place between August 6 and 17, and the winning cities will be announced on August 19.
NBC will hold 10 Revolution screenings across the country the week of September 3. "An epic cinematic story from a blockbuster creative team, Revolution deserves to be seen on the big screen," says Sharon Allen, NBC Entertainment's senior vice president of marketing.
Revolution launches Monday, Sept. 17 at 10/9c on NBC.