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The Apprentice: Martha Stewart


Season 1 Episode Guide

Season 1

13 Episodes 2005 - 2005

Episode 1

Once Upon a Time

Wed, Sep 21, 2005 60 mins

In the series opener, the 16 candidates work with Random House publishers to reimagine and promote a classic children's fairy tale, then must present it to a class of first-graders (and Random House executives).

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Episode 2

Business Is Blooming

Wed, Sep 28, 2005 60 mins

The task facing the 15 remaining candidates: operate competing flower shops in Manhattan's West Village. Primarius's business plan calls for a "gorgeous flower-shopping experience" and a name floral designer (Rene Hofstede), while Matchstick decides on a higher-volume strategy and just one product: fresh tulips from Holland.

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Episode 3

Bake It 'til You Make It

Wed, Oct 5, 2005 60 mins

The task: Baking a cake and selling it at a wedding expo at New York's Michael C. Fina bridal shop. One candidate expresses inappropriate bravado to Charles Koppelman and another learns that his wife has had a baby. For the winners, it's dessert with Donald Trump and Melania Knauss; the losers go to the conference room, where the third candidate is shown the door.

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Episode 4

Sweet Suite

Wed, Oct 12, 2005 60 mins

The task: design a themed "lifestyle suite" at a posh New York hotel. One team's too fast; the other's too slow. And in the conference room, one of the 13 remaining candidates will be unlucky.

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Episode 5

Mixed Greens

Wed, Oct 19, 2005 60 mins

The task: whipping up a new salad dressing and selling it. One team's problem involves the product while the other's involves a teammate's mouth, and in the end candidate No. 5 is dispatched.

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Episode 6

Every Dog Has His Day

Wed, Oct 26, 2005 60 mins

The task facing the 11 remaining contestants: recruit dog-owning celebrities for a "personal experience" to be auctioned off for charity. One of the project managers guarantees a victory.

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Episode 7

Swimming Against the Tide

Wed, Nov 2, 2005 60 mins

The products for the 10 remaining candidates to promote: a stain remover. The method of promotion: mobile billboards. For the winners, it's breakfast with Martha Stewart at her Bedford, N.Y., farm.

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Episode 8

Don't Touch That Dial!

Wed, Nov 9, 2005 59 mins

The task facing the eight remaining candidates: peddle wares on QVC. One team has screen hogs, while the other suffers from performance anxiety.

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Episode 9

The Coffee Achievers

Wed, Nov 16, 2005 60 mins

Things get bitter and tensions boil over when the candidates must sell a new coffee machine. The winners are then invited to Martha's vacation home in Maine.

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Episode 10

A Ridiculous Display

Wed, Nov 30, 2005 60 mins

And then there were six. The remaining sextet gear up to build a showroom display for a new automobile. The winners then dine with bigwigs from Martha Stewart Living Omnimedia.

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Episode 11

Final Approach

Wed, Dec 7, 2005 60 mins

The remaining candidates fly high when they're challenged to produce a 30-second promotional video for an airline, but trouble brews when one candidate ends up drinking on the job.

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Episode 12

The Empire Strikes Back

Wed, Dec 14, 2005 60 mins

The final two candidates are chosen after interviewing with CEOs.

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Episode 13

The Finale

Wed, Dec 21, 2005 60 mins

In the season finale, the culmination of the final two tasks yields the hiring of the winning candidate, who nets a $250,000 apprenticeship with Martha Stewart Living Omnimedia. Included: a cast reunion.

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