Science Channel Plans April Fool's Marathon and Twittercast of Ricky Gervais' An Idiot Abroad
They're no dummies at the Science Channel. The cable network's smart move to acquire and run Ricky Gervais' U.K. series An Idiot Abroad has resulted in the channel's highest ratings ever.
To celebrate, the channel plans to run a marathon of all eight An Idiot Abroad episodes — plus a 30-minute preview special — from 2:30 p.m. to 11 p.m. on April Fool's Day (Friday, April 1).
Science Channel will also debut its first-ever Twitter event during the marathon: Starting at 8 p.m. that night, the channel will run Tweets from viewers (via the hashtag #AnIdiotAbroad) at the...
Fri, Mar 25, 2011