For a show about nothing, Seinfeld sure has had a lot of staying power. Soon, fans of the iconic sitcom will get a chance to immerse themselves into the world of its quirky quartet of characters.
The live entertainment producer Superfly announced on Thursday that to celebrate Seinfeld's 30th anniversary, The Seinfeld Experience will open to fans this fall in New York. Visitors at the ticketed attraction will be able to explore interactive exhibits that feature costumes, props, and set re-creations from the now-vintage show. They also promise to present some "never-before-seen content" from Seinfeld. There will be a merchandise store on site.
In a statement, Jerry Seinfeld said of the plans, "Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience. Now, these crazy Superfly people are going to make it so lots of people can interact with our silly '90s TV show. All I can say is, in the general context of the world we live in, this now seems completely normal."
This isn't the first time the Big Apple has hosted an interactive Seinfeld exhibit. In 2015, a pop-up installation allowed fans to visit a version of Jerry's apartment with props and memorabilia from the series, including the Festivus pole and the infamous diner booth. And earlier in June, fans visiting Clusterfest 2019 were able to visit a recreated version of Jerry's apartment.
The Seinfeld Experience will be located in the Gramercy neighborhood of Manhattan and will be open seven days a week starting this fall, with plans to run until at least February 2020. Ticketing information will later become available for the exhibit through TheSeinfeldExperience.com.
Seinfeld is available for streaming on Hulu.