The Secret World of...
A behind-the-scenes exploration of Britain's biggest snack rivalries.
- 2021-2022
- 2 seasons
- Documentary
A behind-the-scenes exploration of Britain's biggest snack rivalries.
Season 2 Episode Guide
6 Episodes 2022
Episode 1
Ice Cream
Jo Brand recounts the epic cold war among ice cream giants, from Wall's pioneering days to Mars' innovation and the opulence of Haagen-Dazs and Ben and Jerry's.
Episode 2
Burgers
Jo Brand recounts the fierce clashes between Wimpy, McDonald's and Burger King that influenced burger development; with British companies taking ownership, the industry witnesses intense new rivalries.
Episode 3
Sweets
Jo Brand delves into the rich history of iconic confectioneries like Rowntree's, Bassett's, Mars and Haribo. She recounts the bittersweet rivalries and delightful innovations that have shaped the world of sweets.
Episode 4
Sandwiches
Jo Brand explores the evolution of sandwiches from the first pre-packaged Marks and Spencer sandwich, Pret a Manger's innovation and the popularity of Subway and Greggs.
Episode 5
Cereals
Jo Brand delves into the backstory of Britain's beloved breakfast cereals. The battle for the top spot revolves around the eternal debate of taste versus nutrition with each brand vying for supremacy on the breakfast tables.
Episode 6
Christmas Chocolate
Jo Brand reveals the epic clash between traditional Christmas favourites. Quality Street and Roses have been dominating the market for 50 years and the newcomers, Ferrero Rocher and Mars, vie for Christmas chocolate supremacy.