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Todays newest is tomorrows trash. Jacques Peretti investigates planned obsolescing made to things not to last, and how we are made to buy the newest, though we really don't need it. Meet the people planning to shape our taste, how they catch us, and how we might break out of this pattern.
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Episode 1
Jacques uncovers the importance of product lifespan - revealing how some products are still made to break, how fashion and aspiration are used by companies like IKEA and Apple to keep us constantly 'upgrading' - and how even brand new goods get sent for recycling.





