Inside TV's Expensive Emmy Campaign Machine
If Emmy gold could be cashed in for big ratings, then AMC's Mad Men and NBC's 30 Rock would be the most popular shows in the land. That's clearly not the case — yet the competition for an Emmy nomination, let alone a win, has never been fiercer or more expensive.
Nominating ballots were due yesterday as Academy of Television Arts & Sciences voters made their picks for this year's Emmy contenders. It's just the latest pit stop on the road to Emmy gold, as talent (and more likely, their reps) now take a breather and wait to see if their hard work is rewarded with nominations, which will be announced on July 19.
Fri, Jun 29, 2012