Daring drama, set across multiple countries, that follows the lives of young people as they encounter love, lust, and the challenges of growing up. Its first two seasons were commissioned by MTV Networks Africa in association with The MTV Staying Alive Foundation, PEPFAR (The US President's Emergency Fund for Aids Relief), the Partnership for an HIV-Free Generation (HFG) and the Government of Kenya, as part of a multimedia campaign to spread the message about responsible sexual behaviour and tolerance. It later became a hit and was aired in 40 different African countries before it was aired internationally in over 70 television stations. It was thought to be a very controversial series by the senior generation of Kenyans because it contained some scenes that contained sexually explicit content.It received a Gold award in May 2010 at the World Media Festival in Hamburg, Germany in the Public Relations Health category for its focus on love, emotions, and sexual behavior amongst Kenyan youth.In 2013, production of the series was moved to Nigeria, where the third and subsequent seasons are set. Dubbed "Shuga Naija",the new version is a multimedia campaign which educates youths on HIV, safe sex and teen pregnancy. It also touches on maternal and child health, family planning, gender-based violence, and women empowerment.It was produced in partnership with Nigeria's "National Agency for the Control of AIDS" (NACA). The season 3 of the series was broadcast via 88 television stations across the world, with estimated household viewers of over 550 million.
The series follows Vinnie Bassett, proprietor of a pop culture memorabilia store who only takes breaks to read comic books and play video games. His bachelor life comes to a halt when he assumes guardianship of his incredibly intelligent and mature nephew, Wendell. They soon find that 12-year-old Wendell may be just the parent Vinnie needs.