The Gruen Transfer
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
- 2008-2011
- 4 seasons
- Documentary, Comedy
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Season 4 Episode Guide
8 Episodes 2011
Episode 1
Supermarkets
30 mins
The How Do You Sell segment looks at supermarkets. In The Pitch, two advertising agencies from Sydney in Melbourne try to sell us making their city the new national capital. The Government's advertisements for the carbon tax come under the microscope in the Ad Crunch segment.
Episode 2
Banks: Revisited
27 mins
The How Do You Sell segment looks at Australia's "big four" banks. In The Pitch, two advertising agencies try to sell us lowering the legal drinking age to 16. The Ad Crunch segment looks at a fake Skittles ad that went viral when it was released on YouTube.
Episode 3
Animal Cruelty
27 mins
The How Do You Sell segment looks at animal cruelty. In The Pitch, two advertising agencies try to sell us bottled air. The Ad Crunch segment looks at Tontine's latest pillow commercial campaign.
Episode 4
Condoms
27 mins
The How Do You Sell segment looks at condoms. In The Pitch, two advertising agencies try to sell us banning swear words everywhere. Neuromarketing comes under the microscope in the Ad Crunch segment.
Episode 5
Snack Bars
30 mins
The 'How Do You Sell' segment looks at snack bars. In 'The Pitch', two advertising agencies try to sell us the idea that Facebook is uncool. The 'Ad Crunch' segment looks at KFC's premium Signature Burger range sold by Darren Simpson.
Episode 6
Billboard Advertising
30 mins
The How Do You Sell segment looks at billboard advertising. In The Pitch, two advertising agencies try to sell us banning religion. The Ad Crunch segment looks at KLM buying gifts for waiting passengers based on their tweets and social profiles.
Episode 7
Shampoos and Conditioners
30 mins
The How Do You Sell segment looks at shampoos and conditioners. In The Pitch, two advertising agencies try to sell us privatizing the ABC. The Ad Crunch segment looks at the emerging industry of advergaming.
Episode 8
Sports Betting
30 mins
The How Do You Sell segment looks at sports betting. In The Pitch, two advertising agencies try to sell us a pay rise for politicians. The Ad Crunch segment looks at digital product placement.