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A look back at what Americans have considered "cool" in past decades, including the people, places and things that define this ubiquitous, amorphous word and how the battle for "cool" has the power to create rivalries and elevate cultural icons.
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Episode 1
Sun, Jul 1, 2018
Cool is an elusive quality with the power to open doors; the ability to embody the essence of cool at a given moment in time can be all someone needs to skyrocket to power; the story of the most prominent American leaders is also the story of cool.





