Marketing.Media.Money
Marketing.Media.Money profiles the chief marketing officers at some of the world's biggest brands, exploring their careers, their business challenges and their marketing strategies.
- 2016-2024
- 1 season
Marketing.Media.Money profiles the chief marketing officers at some of the world's biggest brands, exploring their careers, their business challenges and their marketing strategies.
Season 1 Episode Guide
54 Episodes 2024
Episode 1
Unilever
CNBC explores a $600 billion dollar a year industry by talking to the decision makers that matter. Unilever's CMO, Keith Weed faces questions on what he's spending his company's money on in an an age where the traditional rules no longer apply.
Episode 2
Analysing Adobe
Known by many as the PDF and Photoshop company, Adobe's CMO Ann Lewnes faces questions on how she leads integrated marketing efforts worldwide to change perceptions and highlight the evolution of the brand.
Episode 3
HSBC
It once called itself the World's local bank, but following crises and cutbacks, HSBC is stepping away from being everything to everyone. Find out why with the group's CMO, Chris Clark.
Episode 5
Christies
Marketing.Media.Money goes under the hammer and behind the scenes with Christie's CMO Marc Sands. We find out how this 250 year old auction house is artfully transforming its strategy in the current digital age.
Episode 6
Lego
How is Lego managing to build its brand in the digital age? From 'The Lego Movie' to The Beatles the Danish company's CMO, Julia Goldin reveals all.
Episode 7
Pearson
Education is the future. Well, for Pearson it is. We find out how the one time media and publishing giant is on a mission to now teach the world.
Episode 8
Norwegian Airlines
It's an aviation disruptor that's betting its new fleet can propel it to new heights. We visit Oslo, home to Norwegian Airlines to get the true story behind its headline grabbing ad-campaigns and its plans for the future.
Episode 9
Davos Panel
Does being seen at Davos make any difference in an interconnected world? And what are the common themes keeping the world's leading marketers awake at night. Join CNBC's Carolin Roth and her panel of guests on the next Marketing Media Money.
Episode 10
Mastercard
The most widely accepted payment card on the planet, but Raja Rajamannar the company's global CMO, says it's NOT a credit card company but a technology company. In a world with more payment options than ever, Marketing Media Money looks at how Mastercard's marketing muscle delivers 'Priceless' opportunities to keep it on top.
Episode 11
Manchester City Football Club
Football is a huge money spinner, thanks in part to sponsorship. Manchester City Football Club is changing the sponsorship model and finds out what a company like global recruiter Hays gets out of the partnership. As Carolin Roth discovers, it's more than just splashing a logo on the players' shirts.
Episode 12
Heineken
Once promoted as the beer that "refreshes the parts other beers cannot reach", Heineken now wants to refresh new markets with the launch of 0.0% - an alcohol free version. As volumes for beer continue to shrink, Carolin Roth talks to global CCO Jan Derck van Karnebeek about marketing the brand in a highly competitive beverage industry.
Episode 13
Cannes Special
Marketing Media Money heads to the Cote d'Azur bringing you the highlights of this year's Cannes Lions Festival of Creativity. Carolin Roth discusses the issues affecting the marketing sector with industry leaders and find out who were the big award winners.
Episode 14
RBS
From the world's biggest bank, to the poster child of the financial crisis. The Royal Bank of Scotland's CMO, David Wheldon, reveals how marketers can help restore trust.
Episode 15
Hilton Hotels
Marketing.Media.Money looks at how Hilton Hotels is using technology to generate loyalty and hopefully, a bigger slice of the multi trillion dollar travel and tourism business.
Episode 16
Lanson
It's the go-to drink for celebrations, but Champagne makers face increasing competition from Prosecco. Marketing Media Money goes behind the scenes at Champagne house Lanson to see how marketing ensures the brand keeps pace with their sparkling rivals.
Episode 17
AIA
As Asia gets wealthier, it's not getting healthier. It's why David Beckham has become the face of wellness for insurer AIA. Emily Tan meets AIA CMO Stuart Spencer and David Beckham on the next Marketing Media Money.
Episode 18
GSK
GSK Consumer Healthcare - the name behind billion dollar global brands such as Sensodyne Toothpaste and Nicorette nicotine replacement. These days, as much technology goes into the marketing of these products, as the products themselves as Carolin Roth finds out when she meets CEO, Brian McNamara.
Episode 19
Mars
From Pedigree pet food, to Uncle Ben's rice to the eponymous chocolate bar, Mars is one of the world's biggest food companies for people and pets, but as consumer tastes change, marketing is changing too. Marketing Media Money takes the wrapper off marketing at Mars.
Episode 20
Davos Special
At this year's World Economic Forum in Davos it seemed there were more marketers in the mountains than ever before. But why were they there and what were they talking about? On this Marketing Media Money CNBC's Karen Tso speaks to Worldwide Chairman and CEO at Ogilvy and Mather, and European CEO at Edelman, Carol Potter.
Episode 21
F1
With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, how is marketing helping the motorsport's new owners reverse the decline in fans and TV viewers around the world? As the new season gets underway, Marketing Media Money speaks to those at the very top of Grand Prix motorsport.
Episode 22
The Old Vic
As one of London's most famous theatres celebrates its 200th anniversary, Marketing Media Money looks at how corporate sponsorship is helping The Old Vic thrive.
Episode 23
Cannes Lions
It's not all sun, sea and million-dollar yachts. CNBC takes you behind the scenes of the world's biggest festival for creative and marketing communications; Cannes Lions 2018.
Episode 24
Swarovski
From a humble glass crystal, Swarovski has created a multibillion-dollar business that stretches from road safety to haute couture. On this Marketing Media Money Tania Bryer meets Executive Board Member Nadja Swarovski, to find out why marketing is at the heart of the business.
Episode 25
Accenture
Over the last 8 years management consultancy group Accenture has rapidly grown its marketing division helped by more than 20 acquisitions. Seema Mody looks at how Accenture Interactive is making waves in marketing on the next Marketing Media Money.
Episode 26
Volvo
The last decade has seen Volvo transform into a standalone premium car brand with a new vehicle line up. On Marketing Media Money, Willem Marx talks to CMO Björn Annwall about the Swedish brand's mission to attract new customers without alienating existing ones.
Episode 27
Spotify
As Spotify reaches 10 years of age, Marketing Media Money explores how the music streaming business uses the data it holds on its users to drive creative marketing campaigns.
Episode 28
IBM
From the humble cheese slicer to AI tool Watson, IBM has always been about helping transform business. But how does IBM market what it does? We find out with CMO and SVP Michelle Peluso.
Episode 29
Outlook Advertising 2019
Nancy Hungerford talks to Keith Weed, the soon-to-retire CMO of Unilever, Stephanie Buscemi, the recently-appointed CMO of Salesforce and Bea Perez, Senior Vice President of Coca-Cola about marketing trends in 2019.
Episode 30
Audemars Piguet
Audemars Piguet handmade Swiss watches can retail for hundreds of thousands of dollars. So how do you market these luxury goods when the world increasingly tells the time on smart phones and watches?
Episode 31
British American Tobacco
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies. James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
Episode 32
Cannes Lions
Marketing Media Money tells the stories behind some the big winners at this year's Cannes Lions Festival of Creativity.
Episode 33
Dunkin
From losing Donuts in a controversial name change to creating a healthier menu, Karen Tso speaks to Tony Weisman, Chief Marketing Officer at Dunkin.
Episode 34
L'Oreal
L'Oreal is a company of 36 brands, in 150 countries, turning over $30bn across haircare, skincare and beauty. Marketing Media Money explores why the company's digital transformation is at the heart of marketing too.
Episode 35
Tinder
When it comes to dating there's one mobile app that stands head and shoulders over the competition. So how much marketing does Tinder actually have to do? Find out on Marketing Media Money.
Episode 36
Atlantis
Hotel, theme park, dining destination - Atlantis, The Palm has been wowing guests across the world for more than a decade. CNBC's Dan Murphy discovers how marketing and PR has contributed to the success of one of Dubai's most recognisable landmarks.
Episode 37
Huda Beauty
In just 7 years, Dubai based Huda Beauty has turned into a company valued at $1.2 billion. CNBC's James Wright finds out how Huda Kattan and her two sisters did it all without the use of traditional advertising on Marketing Media Money.
Episode 38
P&G
In 2019 Procter and Gamble spent $11.1BN on marketing, advertising and promotion, making it the world's biggest marketing spender. But while the grand total went up, advertising went down. James Wright and Arjun Kharpal find out what's going on.
Episode 39
Coronavirus Special
In these extraordinary times, brands are doing extraordinary things. James Wright looks into how brands big and small have been reacting to the Coronavirus pandemic and lockdown on the next Marketing Media Money.
Episode 40
Sir Martin Sorrell
As the Covid-19 pandemic impacts the business and marketing world alike. CNBC's Julianna Tatelbaum speaks to a man who's seen more booms and busts than many - Sir Martin Sorrell, Executive Chairman of S4 Capital.
Episode 41
Inclusion Part 1
As audiences turn off traditional media, Marketing.Media.Money explores the rise of social media influencers and what the future holds.
Episode 42
Inclusion Part 2
In the second of this two part special, James Wright and guests explore how industry changes are encouraging inclusion and diversity in marketing
Episode 43
Rise of the Influencers
As audiences turn off traditional media, Marketing Media Money explores the rise of social media influencers and what the future holds.
Episode 44
Sustainable Future
Sustainable Future is CNBC's umbrella franchise to house explorations and discussions on the most important issue of our time; sustainability. In 30 minute episodes the world's most knowledgeable, passionate and powerful people explore what needs to be done to make sure we all have a Sustainable Future.
Episode 45
GQ Awards
CNBC's explores how the return of physical events like GQ's Men of the Year Awards is helping shape the world of publishing post-Covid.
Episode 46
Simon Cook
Cannes Lions is back as a real event this year and CNBC gives you a sneak peek at what you can expect on the Promenade de la Croisette. Tania Bryer speaks to Lions CEO, Simon Cook.
Episode 47
Merlin Entertainments
Dan Murphy goes inside one of the world's largest leisure attraction operators to examine the marketing strategies behind global brands including Legoland and Sea Life - and discovers how the business is navigating today's many economic challenges.
Episode 48
Anantara
CNBC's Dan Murphy explores the global luxury hotel and resorts brand to examine its marketing strategies and visits one of Anantara's latest resorts on Dubai's ambitious World Islands
Episode 49
The Sandbox
Is the metaverse set to change marketing forever? Tania Bryer delves into the virtual world with Sebastien Borget, the Co-Founder and COO of The Sandbox. Plus, we find out what Time, Lionsgate and Gucci are planning to do in the metaverse.
Episode 50
Publicis Sapient's latest campaign
Marketing.Media.Money goes behind the scenes at an industry event in London to find out why digital consultant Publicis Sapient has commissioned Oscar winning director, Ben Proudfoot to make a series of films that show the impact of technology on ordinary people's lives.
Episode 51
DBS
One of the biggest banks in Southeast Asia is branding itself as a tech start-up. CNBC brings you behind the strategy of DBS, on the next episode of Marketing Media Money.
Episode 52
On
CNBC uncovers the marketing strategies behind Swiss sportswear brand, On and reveals how an innovative running shoe became a multibillion-dollar business
Episode 53
Cannes Lions 2023
For this special edition of Marketing.Media.Money, CNBC's Tania Bryer heads to the Cannes Lions International Festival of Creativity, for the 70th anniversary of the event.
Episode 54
AEG Presents
CNBC's Julianna Tatelbaum goes access all areas with live music promotion company AEG Presents to examine the premiumization of their festival portfolio and the crucial role of brand partnerships
Episode 55
Marketing Media Money: Diageo
CNBC explores global drinks giant, Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.