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A deep dive into the meteoric rise of internet fashion brand LuLaRoe and its pyramid scheme that allegedly conned countless participants.
4 Episodes 2021 - 0
Fri, Sep 10, 2021 45 mins
Mark and DeAnne, the founders of LuLaRoe, share their life stories up to the founding of their business.
Employees recount the bizarre company culture.
The company's culture turns toxic, and retailers suspect they are in a cult. Also, the clothing quality deteriorates, and LuLaRoe faces several angry retailers ready to part ways.
LuLaRoe buckles under the weight of complaints and accusations from dozens of entities which file lawsuits.