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10 Episodes 2020 - 2020
Episode 1
37 mins
The How Do You Sell segment puts novel coronavirus messaging to the test. One advertising agency has to convince us to love going to the office and another has to convince us to never go back to the office in The Pitch. The Target Market segment finds out why TikTok is advertising on TV.
Episode 2
36 mins
The How Do You Sell segment looks at how the COVID-19 pandemic has played right into soap's grubby hands. One advertising agency argues that facts should be free, and another argues that journalism is worth paying for in The Pitch. The Target Market segment discusses whether NRMA's bushfire campaign has gone too far.
Episode 3
37 mins
The How Do You Sell segment takes a look at Bunnings Warehouse. Two advertising agencies use the power of song for good by singing the praises of our essential workers in The Pitch. The Target Market segment puts the boot into R.M. Williams.
Episode 4
37 mins
How Tourism Australia sells us to ourselves; Big Mac, Big Jack, and the big legal stoush; The Pitch cancels and uncancels cancel culture.
Episode 5
How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to "LOOK UP", so we looked it up.
Episode 6
35 mins
The How Do You Sell segment looks at an advertisement for Lilydale Chicken that has ruffled a few feathers. One advertising agency has to convince us of the importance of the arts and the other has to convince us to shut the arts down in The Pitch. The Target Market segment looks at how telecommunications companies are fighting conspiracy theorists by giving their latest mobile networks a 5G-up.
Episode 7
36 mins
How did Kmart make being cheap cool? With two out of three Aussies gaming, we ask: How did games ride the green pipe to the mainstream?
Episode 8
Is importing Black Friday a massive turkey? Can brands get us to embrace the Christmas spirit? Big Tech are selling privacy, so we leak their secrets.
Episode 9
The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how brands responded to Black Lives Matter.
Episode 10
36 mins
We look at some of the biggest ads of the longest year. Plus, the thrilling conclusion of The Unmasked Jingler.