Gruen Planet
Gruen Planet broadens the land-space of The Gruen Transfer (2008) by looking at the ways in which governments and corporations use spin, branding and image control to get their messages across.
- 2011-2013
- 3 seasons
- Comedy, News, Talk & Interview
Gruen Planet broadens the land-space of The Gruen Transfer (2008) by looking at the ways in which governments and corporations use spin, branding and image control to get their messages across.
Season 3 Episode Guide
8 Episodes 2013
Episode 1
2013: Part 1
45 mins
The first of four extra-length, extra-strength specials presented by the Gruen team with some serious analysis of political advertising in the 2013 Australian federal election, the occasional sniggering and finger-pointing, and the best and worst political campaign advertisements from around the world.
Episode 1
One Direction
35 mins
The How Do You Sell segment looks at One Direction's advertising campaign for Coles supermarkets. Two advertising agencies try to use the birth of Prince George as a hook to convince Australia to become a republic in The Pitch. The panel discuss some banned ads for lobby group GetUp.
Episode 2
2013: Part 2
45 mins
The second of four extra-length, extra-strength specials presented by the Gruen team with some serious analysis of political advertising in the 2013 Australian federal election, the occasional sniggering and finger-pointing, and the best and worst political campaign advertisements from around the world.
Episode 2
iPhone 5S and 5C
35 mins
The How Do You Sell segment looks at the iPhone 5S and 5C. Two advertisers try to convince us to stop online shopping in The Pitch. The panel discuss the award-winning Dumb Ways commercial for Metro Trains.
Episode 3
2013: Part 3
46 mins
The third of four extra-length, extra-strength specials presented by the Gruen team with some serious analysis of political advertising in the 2013 Australian federal election, the occasional sniggering and finger-pointing, and the best and worst political campaign advertisements from around the world.
Episode 3
Footy Finals
35 mins
The How Do You Sell segment looks at how the Australian Football League and National Rugby League are promoting their finals series. Two advertising students devise advertisements that try to put refugees off the idea of coming to Australia in The Pitch. In the Target Market segment, the panel discuss a commercial for the Royal Military College, Duntroon aimed at school and university leavers.
Episode 4
2013: Part 4
45 mins
The final of four extra-length, extra-strength specials presented by the Gruen team with some serious analysis of political advertising in the 2013 Australian federal election, the occasional sniggering and finger-pointing, and the best and worst political campaign advertisements from around the world.
Episode 4
Prank Advertisements
35 mins
The How Do You Sell segment looks at advertisements that are obsessed with the prank. Two advertising agencies come up with commercials to restore our faith in the Australian cricket team in The Pitch. In the Target Market segment, the panel discuss a commercial for South Australia's Barossa region.
Episode 5
Prince Harry
The How Do You Sell segment looks at advertisements that play on and sometimes create bodily insecurities in women. Two advertising agencies try to create similar insecurities for men in The Pitch. The Target Market segment looks at the effect Prince Harry's royal tour has had on defence spending.
Episode 6
Against Coca Cola
How Do You Sell: Coke The Pitch: Allow Government Intrusion Target Market: Jamie Oliver.
Episode 7
Beer
How Do You Sell: Beer The Pitch: Give Up Coffee Crisis Management: Sweat Shops.
Episode 8
Same Sex Marriage
How Do You Sell: Same Sex Marriage The Pitch: Ban Advertising Crisis Management: Laws Against Bikie Gangs.