Prior to Split Ends, the popular reality-series format of "job switching" had been utilized for everything from having CEOs trade places with construction workers, to one set of parents switching with another. Inasmuch as this series was produced for cable TV's Style Network, it was only natural that each episode would depict two hairdressers with different specialties and entirely different sets of customers, trading salons for one week. Generally, one of the hairdressers was "trendy" and the other "provincial", though this varied from show to show. The clients and coworkers of the two hairdressers were not warned of the switch ahead of time; in fact, it wasn't until Day Three of the appointed week that the truth dawned on everyone concerned. Days One and Two were devoted to the displaced stylists getting crash courses in their "new" specialties, and getting accustomed to their new surroundings. Needless to say, dozens of hair and cosmetic products were prominently displayed in the course of each episode, in exchange for free advertising. Split Ends first snipped and snapped its way onto TV screens throughout the U.S. on November 17, 2006.