This competitive reality series follows twenty women as they engage in various challenges in the hopes of winning a modeling contract and becoming the next great supermodel - the only catch is that they're all over 35. Breaking the mold of modeling being a youth-exclusive industry, the show features an elimination at the end of every episode in which judges Kim Alexis, Beverly Johnson, Robert Verdi, and Sean Patterson critique each contestant's performance until the last remaining competitor is crowned the winner and awarded with a contract with Wilhelmina Models.
The first original "reality" series produced for the TV Land cable service (which normally trafficked in vintage network reruns), Big 4-0 was something of a Sweet Sixteen's for Baby Boomers. Each episode focused on a man or woman who was rapidly approaching the "milestone" age of 40, and who was determined to usher in Middle Age in as spectacular a fashion as possible. Whether it was an expensive party at a trendy nightspot, a lavish European vacation, a skydiving session, or a spin around the track in a hot racing car, one could be certain that this would be a 40th birthday celebration that no one would ever forget. Big 4-0 was first telecast on April 16, 2008.