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10 Episodes 2011 - 0
Episode 1
Thu, Jun 23, 2011 60 mins
The Season 2 premiere profiles Apple cofounder and CEO Steve Jobs.
Episode 2
Mon, Jun 27, 2011 60 mins
Former G.E. chairman-CEO Jack Welch is profiled.
Episode 3
Thu, Jul 7, 2011 60 mins
Procter & Gamble is examined. Included: remarks from CEO-president Bob McDonald and former chief executives John Pepper and A.G. Lafley.
Episode 4
Thu, Jul 14, 2011 60 mins
Southwest Airlines founder and former CEO Herb Kelleher is profiled. His company has turned profits for 38 consecutive years, a rarity in the airline business.
Episode 5
Thu, Jul 21, 2011 60 mins
A profile of Quincy Jones, the jazz musician-composer-producer who became the first high-level black executive at a major record company when he signed on with Mercury Records in 1961. Included: his work with Michael Jackson; his forays into film and TV productions, including "The Color Purple" and "The Fresh Prince of Bel Air."
Episode 6
Thu, Jul 28, 2011 60 mins
The story of chocolate magnate Milton S. Hershey, whose pursuit of the perfect confectionary turned pastoral Hershey, Pa., into a candy-making capital of the world that's home to a state-of-the-art medical center and famous amusement park.
Episode 7
Thu, Aug 4, 2011 60 mins
The story of Jasper "Jack" Daniel and the Lynchburg, Tenn., distillery he founded in 1866, which gave the world the iconic Jack Daniel's Whiskey. Included: Daniel's philanthropic endeavors.
Episode 8
Thu, Aug 11, 2011 60 mins
A profile of former Chrysler CEO Lee Iacocca, who engineered the company's turnaround in the late 1970s and early 1980s. Included: his years at Ford, which he led from 1970 until 1978; and childhood in Allentown, Pa., where his Italian-immigrant parents operated a hot dog stand.
Episode 9
Thu, Aug 18, 2011 60 mins
A profile of IAC/InterActiveCorp chairman Barry Diller, who started his career in the William Morris Agency mail room after dropping out of UCLA. He later served as president of Paramount; and led the Fox and USA networks during their early years.
Episode 10
Thu, Aug 25, 2011 60 mins
A profile of influential advertising executive Leo Burnett (1891-1971), who created the Jolly Green Giant, Tony the Tiger, Toucan Sam and the Pillsbury Doughboy.