The first trailer for Jordan Peele's The Twilight Zone reboot was launched during Super Bowl LIII, and it couldn't have been more on-point. Featuring the host-slash-producer for the CBS All Access series, the ad appeared to cut through the regular broadcast of the Super Bowl as the actor took the field to question our reality with the help of that hypnotic spiral and a door planted smack dab on the middle of the field. That's when that creepy cadence of the show's iconic theme song comes on, and it's all very simple and spoiler-free but still completely intense.
Social media users had a bit of trouble catching up with what was going on at first.
Did anyone else think that Twighlight Zone commercial was like a hack from Russia or something lmao— Giovanni Sune (@giovanni813603) February 4, 2019
That Twighlight Zone commercial got me tripping for a sec.— K̴e̴n̴n̴y̴™̴ (@NoodSexual) February 4, 2019
How I was looking at my TV when the Jordan Peele Twilight Zone commercial started pic.twitter.com/ARPtFJ1KZA— Josiah Johnson (@KingJosiah54) February 4, 2019
For real, I thought it was going to be Jordan Peele dressed as Obama promoting a new car or something— Candace Buckner (@CandaceDBuckner) February 4, 2019
But the twilight zone? I'm in
Once people figured out what was happening though, minds were fully blown.
OMG THE TWIGHLIGHT ZONE TRAILER!!!!!!!!— Film Nerdz Movie Talk 🎥🎙 (@FilmNerdz) February 4, 2019
My reaction: pic.twitter.com/4AWpYNrlkf— Liam McD (@mcd_liam) February 4, 2019
Cancel the second half and just play the new Twilight Zone— Zack Bornstein (@ZackBornstein) February 4, 2019
Yeah, we're pretty excited about it too!
(Disclosure: TV Guide is owned by CBS Interactive, a division of CBS Corporation.)