Here's the pop culture crossover you never knew you needed.
For Stella Artois' Super Bowl LIII ad, the beer brand has brought together two iconic -- but very different -- characters: Carrie Bradshaw ( Sarah Jessica Parker) fromSex and the City and The Dude (Jeff Bridges) from The Big Lebowski. And, hey man, you know what? This actually makes a lot of sense.
After all, Carrie Bradshaw and The Dude are both known for their iconic fashion and drink choices -- a Cosmopolitan in her case and a White Russian in his -- and Carrie does tend to keep company with fellas known only by their nicknames (heyyy, Big). The Dude may seem a bit out of his element here, but that's the idea, isn't it?
Carrie Bradshaw has previously been featured in another ad for Stella Artois, touting their philanthropic endeavors, and while that commercial might have been a more obvious callback to Sex and the City -- since, you know, it's a pretty spot-on re-creation of the show's intro theme and all -- this new one is refreshing and fun. In the ad, both of the beloved characters shake things up by trading their usual orders for a Stella Artois, then bond over their choice of drink.
Who doesn't love The Dude? Carrie so would.
Super Bowl LIII will air on CBS and stream for free via CBSSports.com or the CBS Sports app (available on most connected devices). The game will also be available on CBS All Access. (To sign up for CBS All Access, go to the CBS All Access landing page and pick the plan you want to purchase. Head here to go straight to the free one-week trial.) If you have any questions about CBS All Access, which NFL games are available in your market, want to submit a question and/or would like to provide feedback, etc., click here.
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In addition to CBS, the Spanish-language version of the game will be broadcast on ESPN Deportes. Fans can also watch on fuboTV.
Kickoff for Super Bowl LIII is slated for Sunday, Feb. 3 at 6:30 p.m. ET.