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Jane the Virgin's Gina Rodriguez Takes on Hollywood Diversity with #MovementMonday

Guess who is up first

Megan Vick

Almost everyone in Hollywood is expressing an opinion on #OscarsSoWhite but Jane the Virgin star and Golden Globe winner Gina Rodriguez wants to do something about it. The actress started the #MovementMonday hashtag on Monday as an effort to spotlight the work of Latino actors and filmmakers she admires.

The first #MovementMonday featured Guatamalan-American actor Oscar Isaac, who you'll recognize from Star Wars: The Force Awakens and the upcoming X-Men: Apocalypse.

"With all this Oscar talk and lack of diversity, I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen," Rodriguez wrote. "There are 55 million Latinos in this country, and although we all come from various backgrounds, our unity can make a movie explode at the box office or a TV show [soar] to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos in blockbuster films, as leads in TV shows, etc."

Rodriguez said that the lack of representation for people of color on film, specifically Latinos, comes from a shortage of people from her community with power to make real change.

"Right now there isn't one Latino that can greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. ... Let's start making noise with where it matters most, where we put our dollars," she wrote.

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Rodriguez met some opposition, however, when she argued that racism wasn't an excuse not to do something. But she doubled down and explained why she thinks #MovementMondays is necessary.

"Movement Monday's is to highlight those that are in my Latino Community that are doing wonderful work and our support can only make it that much better. Not to talk about racism. It's obvious this exists in our society. So does tearing me down make us less negative as a society? Please do not get it twisted. I'm aware we live in a racist society. This movement is solely to unite all the various Latino communities. The opposite of racism."

Rodriguez teased that next week she's highlighting Benicio Del Toro - but she invites everyone to create their own #MovementMondays to highlight their favorite Latino filmmakers and actors.

WATCH: Gina Rodriguez, Tracee Ellis Ross and more respond to Oscar diversity controversy