Whether they loved it or hated it, millions of people watched the final episode of Game of Thrones on Sunday, which is poised to be the biggest night in the history of HBO. But despite all those viewers and the fact that HBO is set to keep the Westeros party going with a planned prequel series that could air as early as next year, the evening came and went without any promotion for the network's big Game of Thrones expansion after the finale.
Speaking to NBC senior media reporter Dylan Byers as part of the Byers Market daily newsletter, HBO programming chief Casey Bloys previously revealed the Thrones prequel would receive no marketing push.
Asked Byers, "So, Sunday night. For the audience that's thinking, 'OK, now I can get rid of my HBO subscription,' it seems like a unique moment to tell them, 'Here's why you should stay.' Is there going to be a new marketing push on Sunday night to tease the Thrones prequel?"
To which Bloys replied, "No, because we're just shooting the pilot now — we're starting in a few weeks, in June."
The exec went on to cite HBO's successful lineup of programming, including shows such as Succession and The Night Of, and said the Game of Thrones closer will be used to promote forthcoming series like Big Little Lies Season 2 and Westworld Season 3. "So I do like to remind people at this moment where we're so focused on Game of Thrones just to remember that we do have a track record outside of Game of Thrones."
Based on a script written by Thrones author George R.R. Martin and co-writer Jane Goldman, the untitled prequel series has the following logline: "It chronicles the world's descent from the Golden Age of Heroes into its darkest hour. And only one thing is for sure: from the horrifying secrets of Westeros' history to the true origin of the White Walkers, the mysteries of the East to the Starks of legend... it's not the story we think we know."
While Martin had some involvement in the show, two people who aren't attached to the Thrones project are David Benioff and D.B. Weiss, the Game of Thrones creators who have been criticized by fans throughout the show's final season. Those guys are writing and producing a series of Star Wars films instead.