At the dawn of "the golden 60s," the Brunswick Company prepared this short primarily for bowling alley owners. It promotes Brunswick's new Gold Crown line of bowling furniture and equipment. As a backdrop, a family of parents, daughter, and son go bowling. An off-screen narrator describes the features of the alley, from chairs to lighting, from colors to pin-setting equipment. The beginning of a new decade that will feature more leisure gives the narration a hook: bowling and wholesome fun promise profits. "Customized coordination" is the marketing watchword to make the "Bowling Sixties" a golden reality.