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Coca-Cola: The Real Story Behind the Real Thing

  • 2009
  • Documentary, News

CNBC reporter Melissa Lee goes on an in depth behind the scenes look at the world's most popular beverage company and the globe's most recognizable brand; Coca-Cola. She answers what. the soft drink giant doing to stay ahead of competitors and gaining ground in emerging markets to keep business humming.

Actor

18 Credits
Melissa Lee
Self - Reporter
Rick Allen
Self - Author, 'Secret Formula'
Michelle Barry
Self - Branding Expert
Bill Egbe
Self - President, Coca-Cola, South Africa
Gene Farrell
Self - Project Leader, Coca-Cola Freestyle
Gary Fayard
Self - Chief Financial Officer, Coca-Cola
Roberto Goizueta
Self - Former CEO, Coca-Cola
Muhtar Kent
Self - Chief Executive Officer, Coca-Cola
Donald Keough
Self - Former President, Coca-Cola
Amanda Manchia
Self - Director of Marketing in Africa
Mfundo Mkhize
Self - Film Student
Phil Mooney
Self - Coca-Cola Company Historian
Bill Peccarello
Self - Industry Analyst
Cyril Ramaphosa
Self - South Africa Activist
Edwin Rice
Self - CEO, Coke Bottling Plant
Joseph Tripodi
Self - Chief Marketing Officer, Coca-Cola
Deryck J. Van Rensburg
Self - Venturing & Emerging Brands Business Unit
Robert Woodruff
Self - Former President, Coca-Cola

Producer

2 Credits
Hakimah Shah
Bob Waldman
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