Started working in his father's bakery when he was 18
Trained to become a driving instructor but never finished
Spent time traveling around the world to learn new baking techniques including staying with Bedouins in a desert
Became a columnist for The Telegraph newspaper in September 2013
Embarked on a live baking tour in 2014 called Get Your Bake On! Works closely with the Pilgrim Hospices' Piece of Cake campaign that aims to raise money for specialist care through bake sales