TV Guide Magazine's 60th Anniversary: How Desi Arnaz Jr. Became Our First Cover Star
He helped make TV Guide Magazine a hit right out of the box. And we, in turn, helped make his life utterly confusing! On April 3, 1953, a chubby-­cheeked newborn named Desiderio Alberto Arnaz IV — eventually known as Desi Arnaz Jr. — graced the cover of our very first issue with a cover line touting him as "Lucy's $50,000,000 Baby." Lucy, of course, was Lucille Ball, the madcap, flame-tressed star of America's most adored sitcom at the time, I Love Lucy, while Dad was Cuban bandleader Desi Arnaz — and both of them knew the value of publicity...
