Craig Plestis

Birth Name:

Craig Plestis

Profession

Producer

Was formerly the Executive Vice President of Alternative Programming at NBC
Started out as a consulting producer on "America's Got Talent" in 2006
Quote: "I think all reality shows should have a visceral reaction for the viewer․ You need to feel something․ You can't be vanilla․ If you're vanilla, you're dead․․․Either you want to see someone win something, or you want that thrill of defeat․"
Best known as the executive in charge of "Deal or No Deal," "The Apprentice," and "The Biggest Loser․"
Is the president and CEO of Smart Dog Media, where he has executive produced shows like "American Dream Builders," "Chef Wanted with Anne Burrell," and "Robot Combat League․"

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