The Biz: Why ABC Lost Hope for Its Soaps
It was a sad day for fans of All My Children and One Life to Live when ABC announced that it was pulling the plug on its long-running soaps. But it shouldn't come as a shock. Ratings for the soaps took their first major hit in 1995, when several cable networks provided gavel-to-gavel coverage of the O.J. Simpson trial. The stunning real-life drama captured the attention of daytime viewers and broke the soap habit for many of them. The numbers have drifted downward ever since.






















