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The Apprentice Season 12 Episodes
Season 12 Episode Guide
14 Episodes 2012 - 2012
Episode 1
Hero Worship
Sun, Feb 19, 2012
Teams must run a delicatessen and sell sandwiches for as much money as possible.
Episode 2
Getting Medieval
Sun, Feb 26, 2012
The teams must create an original 12-15 minute show for Medieval Times that would be performed in front of a live audience in Lyndhurst, New Jersey. Teams will be judged based on entertainment value, creativity, and overall presentation.
Episode 3
How Much is That Celebrity in the Window?
Sun, Mar 4, 2012
Teams must create two themed living window displays for Ivanka Trump's clothing and accessory line. The celebrities would be judged by Ivanka herself and Scott for creativity, brand messaging, and overall display.
Episode 4
Failure to Launch
Sun, Mar 11, 2012
The celebrities must create a 10-minute sponsorship presentation and a 10-minute Q&A session for the Buick Verano. Teams will present in front of a live audience and will be judged on informative content, brand messaging, and creativity.
Episode 5
I'm Going to Mop the Floor with You
Sun, Mar 18, 2012
Teams must develop a viral video for O-Cedar's new Pro-Mist mop. The celebrities will be judged on their video's product integration, entertainment value, and brand messaging.
Episode 6
Party Like a Mock-Star
Sun, Mar 25, 2012
The celebrities must create a launch party for their selected flavor of Crystal Light Mock-Tails. Teams would be judged on creativity, brand messaging, and the overall atmosphere.
Episode 7
Walking Papers
Sun, Apr 1, 2012
Teams must create a celebrity styled guidebook of New York City. The winning team would be selected on whoever earns the most money.
Episode 8
Ad Hawk
Sun, Apr 8, 2012
The celebrities must develop a live interactive segment to promote the new "Walk with Walgreens" health kit. Teams would be judged on brand messaging, overall presentation, and the design of their kit.
Episode 9
Puppet Up!
Sun, Apr 15, 2012
Teams must create two original characters for an improv comedy sketch in the "Stuffed and Unstrung" puppet show.
Episode 10
Winning by a Nose
Sun, Apr 22, 2012
The celebrities must design in-store displays and a signature slogan for Trump's new cologne, Success.
Episode 11
Jingle All the Way Home
Sun, Apr 29, 2012
Teams are tasked with directing and performing a 90-second jingle to promote the Good Sam's Roadside Assistance Program.
Episode 12
Blown Away
Sun, May 6, 2012
Teams must create a four-page advertorial for the "Chi Touch" hairdryer for Elle magazine.
Episode 13
And Then There Were Two
Sun, May 13, 2012
The finalists must create a variety show and host a VIP reception prior to the show. They need to raise money selling no more than 75 tickets each. They also must produce a 30-second ad about their charity to be shown at the variety show.
Episode 14
And the Winner Is ...
Sun, May 20, 2012
The second part of the final task and the winner of the celebrity apprentice being chosen.
