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10 Episodes 2019 - 2019
Episode 1
34 mins
The How Do You Sell segment looks at supermarket collectables. In The Pitch, one advertising agency has to convince meat eaters to go vegan, and the other has to convince vegans to eat meat. The Target Market segment looks at Google's latest campaign.
Episode 2
35 mins
The How Do You Sell segments looks at the aftermath of the Banking Royal Commission, and how the big, small and online financial institutions are banking on a financial change. In The Pitch, one advertising agency has to encourage businesses to hire people over 65, and the other has to sell compulsory retirement at 65. The Target Market segment looks at how KFC has very quietly rebranded itself as Kentucky Fried Chicken.
Episode 3
Gruen XL dives into the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.
Episode 4
Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs. online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.
Episode 5
Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.
Episode 6
Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.
Episode 7
It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.
Episode 8
How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer and privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.
Episode 9
It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.
Episode 10