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10 Episodes 2018 - 2018
Episode 1
37 mins
The How Do You Sell segment looks at how the big banks are selling themselves during the banking Royal Commission. Two advertising agencies try to convince Australia to become the United States of America's fifty-first state in The Pitch. The Target Market segment looks at whether Coke No Sugar can reverse sliding soft drink sales.
Episode 2
37 mins
The How Do You Sell segment looks at how Facebook is trying to recover from the Cambridge Analytica scandal. Two advertising agencies try to convince us to shut down the Internet for good in The Pitch. The Target Market segment looks at how Australia is being sold to the United States.
Episode 3
This week on Gruen: the changing face of pharmacies- how the humble chemist became a $16 billion industry. Dollars and scents- why are so many celebrities flogging fragrances? A Pitch to boycott the Royal wedding and David Warner's redemption tour.
Episode 4
The race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.
Episode 5
This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.
Episode 6
How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.
Episode 7
On Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.
Episode 8
Episode 9
How you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.
Episode 10
On the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.