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10 Episodes 2017 - 2017
Episode 1
35 mins
The How Do You Sell segment looks at the National Broadband Network. Two advertising agencies try to persuade Kim Jong-Un to aim his nuclear missiles somewhere other than Australia in The Pitch. The Target Market segment looks at ads about hipster hatred. The quest to search the vaults for the Best Ad You Couldn't Make in 2017 begins.
Episode 2
36 mins
The How Do You Sell segment looks at how you sell online dating when you are the product. Two advertising agencies have to come up with attack ads against avocados in The Pitch. The Target Market segment looks at why the latest Apple Watch campaign is a matter of life and death.
Episode 3
35 mins
The How Do You Sell segment looks at how brands are hijacking the same sex postal plebiscite. Two advertising agencies come up with commercials in favour of a one house policy in The Pitch. The Target Market segment looks at how Taika Waititi uses comedy to try to fix racism.
Episode 4
35 mins
The How Do You Sell segment looks at how banks are still cashing in despite slashing automatic teller machine fees. Two advertising agencies try to convince us that all of our politicians should be born overseas in The Pitch. The Target Market segment looks at Australian toy Shopkins and the business of selling shopping to children.
Episode 5
37 mins
The How Do You Sell segment looks at a product that is barely advertised despite 15.9 million of them being consumed every day - eggs. Two advertising agencies try to convince men to visit their doctor in The Pitch. The Target Market segment examines why BHP are banging on about superannuation in their latest commercial.
Episode 6
35 mins
The How Do You Sell segment looks at what Harvey Norman and other Australian retailers are doing to combat the arrival of Amazon. Two advertising agencies try to make us love clowns again in The Pitch. The Target Market segment looks at how a charity and a brand collide on McHappy Day.
Episode 7
37 mins
The How Do You Sell segment looks at advertisements that tackle equal pay, after Lisa Wilkinson's departure from Today (1982) shone a spotlight on the issue. Two advertising agencies try to make us turn off the news in The Pitch. The Target Market segment looks at how the Hillsong Church has become one of Australia's biggest brands.
Episode 8
37 mins
The How Do You Sell segment uncorks the marketing successes and failures of the A$6 billion Australian wine industry. Two advertising agencies try to convince parents not to have children in The Pitch. The Target Market segment looks at the latest push against piracy.
Episode 9
35 mins
The How Do You Sell segment looks at how Amazon and Google are using home assistants with artificial intelligence to get to your money. Two advertising agencies try to convince the Australian Government to make university free again in The Pitch. The Target Market segment looks at some new ice creams released by Streets in the middle of an industrial dispute and a noisy boycott campaign.
Episode 10
38 mins
The Target Market segment looks at how Taylor Swift is changing the music industry and re-positioning her brand with the release of her latest album, Reputation. Two advertising agencies have to come up with jingles to remind us of the things that unite Australia in The Pitch. The How Do You Sell segment looks at Panadol's attempt to re-brand the humble headache. The journey through the ghosts of advertising past in search of the Best Ad You Couldn't Make in 2017 reaches its final stop.