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Gruen Season 2 Episodes

10 Episodes 2016 - 2016

Episode 1

Coffee

36 mins

The How Do You Sell segment looks at coffee. Two advertising agencies try to convince Americans to give up their guns in The Pitch. The panel discuss Telstra's latest commercial. The search for the Greatest U.S. Election Ad of All Time begins.

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Episode 2

Olympic Sponsorship

36 mins

The How Do You Sell segment looks at how companies use the Olympic Games to strive for marketing gold. Two advertising agencies try to convince Australians to sell all of Tasmania to China in The Pitch. The Target Market segment looks at why Lottoland are advertising the US Lotto in Australia.

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Episode 3

The Census

37 mins

The Crisis Management segment looks at the 2016 Australian Census. Two advertising agencies try to convince us that bronze medals are better than gold medals in The Pitch. The Target Market segment talks about commercials that sell organ donation.

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Episode 4

Superannuation

36 mins

This week on Gruen: Wil, Russel and Todd will be joined by Carolyn Miller and Gruen newbie Lizi Hamer to talk superannuation and showers. How do you sell a compulsory product that bores half the population to tears. Plus, a Fitness First campaign that goes beyond the gym and into the bathroom. We prosecute brands for crimes against language and challenge two agencies to achieve the impossible in the Pitch: create a campaign to bring civility back to the Internet.

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Episode 5

Father's Day

37 mins

The How Do You Sell segment looks at companies that have been "Dadvertising". Two advertising agencies try to convince Australia that they should have an all female Parliament in The Pitch. The Target Market segment looks at Channel 4's "We're the Superhumans" promotion of the Rio Paralympics.

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Episode 6

Sugar

How Do You Sell: Sugar. The Pitch: Pave The Great Barrier Reef. Target Market: Awareness Brands.

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Episode 7

Funerals

How Do You Sell: Funerals The Pitch: Change the date of Australia Day Target Market: Johnny Depp.

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Episode 8

Gay Marrige

How Do You Sell: Gay Marrige The Pitch: Abolish private schools Crisis management: Samsung note 7.

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Episode 9

Bananas

How Do You Sell: Bananas The Pitch - Ban voting for over 60's Target Market: BodyForm blood ad.

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Episode 10

Diversity

How do you sell: Diversity The Pitch - Give up TV Target Market - Space Marketing.

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