Cop Rock

CBS: We've Got Ratings, Now We Want Buzz!

It isn't enough for CBS to be the most-watched network. At the presentation of its new fall schedule, network execs announced they want their shows to be talked about, too.It's a new version of an old tune. For years, CBS has had the largest number of viewers, but many of them were old and not as desirable to advertisers. Recently, the network has gotten much more competitive for the 18-to-49-year-old crowd that Madison Avenue pays most for. Yet shows such as ABC's Ugly Betty get a lot more ink and watercooler chatter than the higher-rated Two and a Half Men or Survivor (CBS Entertainment president Nina Tassler drove the point home to the audience at Carnegie Hall by citing how Betty's ratings have dropped 40 percent since its premiere).With a solid foundation of dependable hits, Tassler says this is the year she can afford to take a few programming risks to improve her share of buzz. Even if CBS' new shows fail, its regular program lineup will deliver ratings close to what it did t...