The World Cup championship match will fail to meet soccer officials' hopes of being the most-watched event ever.
Sunday's 2010 FIFA World Cup championship attracted 700 million viewers worldwide, according to FIFA's estimates — falling well short of the 1 billion who tuned in for parts of the Beijing Olympics opening ceremonies.
Spain's 1-0 victory over the Netherlands managed to become the most-watched men's World Cup game in the United States — surpassing the 14.86 million viewers for the U.S. loss to Ghana. Some 15.5 million viewers tuned in for the final game, according to ESPN.
The 62 games throughout the cup— not including the final two matches — averaged about 3 million viewers in airings on ESPN, ESPN2 and ABC.